Full Content Inventory

EXPO offers full content inventory through its highly skilled teams. Simply, content inventory is a list of all contents on your website. So, EXPO prepares a full list of your inventory that includes videos, images, text, documents, applications and any other contents. EXPO starts firstly with assessing each piece of your content, to give you an insight from your inventory. By Doing so, EXPO will help you understand what content is on your website, if it is properly located, and whether content is updated or old.

EXPO provides an “Excel Sheet” including all contents on your website.

Before preparing an inventory, it’s very important to note and define your:

Goals: EXPO will help you to understand the reasons behind doing that audit and what you should do with the results and will also help you focus this activity and make it less overwhelming.

Scope:  EXPO will define which areas of your website or particular date ranges should be captured is important.

Once your goals and scope are set and defined, EXPO will be able to note what information to include.  Although inventory varies in what it captures, most inventories include the following raw data for each piece of website content:

  • URL
  • Title
  • File Format (HTML, PDF, DOC, TXT…)
  • Unique Content ID
  • Author or Provider
  • Meta Description
  • Physical location
  • Meta Keywords
  • Categories/ Tags
  • Dates (created, revised, accessed)

EXPO help you to get the best benefit from your content management system or a crawler to pull this raw data.  This information can be contained into a spreadsheet so that it can be sorted and edited easily.

EXPO will convert the raw data contained in your inventory into something useful requires someone to actually go through each piece and perform an assessment to your inventory.  Type of assessment you choose to conduct may depend on what you are hoping to learn or do.

EXPO will give an overall glance on your website and will also advise you what pages should be deleted, whether your content need to be revised or updated, which content needs to be written to fill a particular gap, and where content should be mapped to if being moved or if it requires redirects.